Building Your Brand Blueprint: Crafting a Strategy for Growth and Connection

The Enterprise Center at Salem State University

121 Loring Ave | Salem, MA 01970

Thu, Oct 23, 2025 @ 8:30 am - 10:30 am

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Building a strong, sustainable brand starts with a clear strategy. This interactive workshop
will guide you through defining your brand’s core values, mission, and audience’ Learn:

  • How to craft a unique brand promise
  • position your business to stand out in the market.
  • How to develop with a foundational brand strategy and practical tools

Facilitator: Jessamyn Anderson

This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).

Presenter

Jessamyn Anderson

Jessamyn Anderson

With over 20 years of experience in website design and development, Jessamyn Anderson is the founder of Dingo Creative, a boutique agency based in Newburyport, MA. Specializing in serving service-based businesses, Jessamyn collaborates closely with her clients to create user-focused
websites that drive measurable growth. She collaborates with a talented network of partners who bring expertise in brand strategy and brand identity, ensuring a seamless and holistic approach to building impactful brands. Together, they help businesses achieve clarity, connect authentically
with their audiences and stand out in competitive markets.

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